Did you know that Campbell’s condensed soup can be used
as a sauce? Neither did I until I dug into the brief.
To wake customers up to the variety of uses for Campbell’s
I created some interesting doormat drama.
Sending chopsticks to eat soup with certainly caused a stir
and adding a money-off voucher helped tins fly off the shelves.
Turning the brief on its head and crafting it to within an inch
of its life lead it to win a Cannes Direct Bronze.