This campaign best sums me up. Creative, hard-hitting and behaviour changing.
In a world swamped by charity messaging, I had to come up with something that cut to the chase.
I brought to life the horror of children growing up in war zones, by shooting bullets through school books and class photos. To dramatize this on the website, I took the children's drawings and animated them.
This campaign won many awards but, more importantly, raised a huge amount of money.
This campaign best sums me up. Creative, hard-hitting
and behaviour changing.
I brought to life the horror of children growing up in war zones,
by shooting bullets through school books and class photos.
Army guys at Bisley shot the holes for real.
To dramatize the suffering I took affected children's drawings
and animated them for the website.
This campaign won many awards but, more importantly, raised
a huge amount of money and awareness.
Real school photos from the war zones also had bullets shot through them. We turned them into a fundraising flyer.
The website used genuine drawings from children in war zones. We animated them and brought the stories to life.