UI/UX
This started out as a simple brief to sell more sound bars. We quickly turned it into a much bigger piece, with much deeper engagement.
I came up with the theme of ‘Samsung Movie Lounge’ and we
offered customers a years worth of gourmet popcorn and film choices
if they purchased the sound bar.
This gave us a reason to speak to them every month when they
picked their film and flavours. The illustration was created by the
fantastic Lolly Morris.
It had incredible stand out in a crowded tech market.
We engaged customers with striking social media and chances to win sound bars.
The design and content lent itself well to a Facebook carousel. The long sound bar moved through the viewing window.
Animation played on TV screens in all outlets promoting the Samsung Soundbar across the UK. We created this although there was no budget, as we felt it added tons to the work.
This letter appeared in the customer’s first order as part of the CRM programme. It gave us chance to mix up versions of the main visual.
Standout in store was incredible and helped
the campaign to wow customers.
Part of the CRM programme was a beautiful monthly email for customers to chose their next monthly film and popcorn.