Imagine getting a brief about germs and hand washing...
This project turned a technical information brief into an engaging campaign using the theme of classic horror movies. I worked with illustrator, Tim Starkey, to recreate film posters. We gave each a unique horror feel, but used careful styling so that they all sat together.
To get our younger audience on board, we also created downloadable horror games and interactive puppets.
From posters to vacuum sealed meaty postcards, we brought the horror of germs to life.